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69

Ultimate Google Ads Training 2022: Profit with Pay Per Click

Increase Your Pay Per Click Profitability on the World's Most Popular Advertising Platform

By Isaac Rudansky | in Online Courses

Win back your business from your competition by really learning Google AdWords like an expert. This Google AdWords Course is the most popular course on Google AdWords on the internet.

Your customers use Google to find new products every day. And, unless you've taken the time to optimize your Google AdWords campaign, you're likely losing a significant number of potential buyers to other competitors with more sophisticated strategies. Jump into this crash course and get the skills you need to win your customers back with an optimized campaign that sends high-quality traffic to your website, around-the-clock, seven days a week.

4.6/5 average rating: ★ ★ ★ ★

  • Access 69 lectures & 18 hours of content 24/7
  • Drive consistent, round-the-clock traffic to your website or landing page
  • Create, develop & optimize your own profitable Google AdWords campaigns
  • Use conversion tracking to determine the value of your ad campaigns
  • Monetize over 6 billion daily searches on Google
"Superb Google Ads training and super in-depth explanations of every section of the platform. Highly recommend for anyone advertising, managing, strategizing, selling, advanced or just starting to watch this course." – David E.
Isaac Rudansky | Certified Google AdWords Pro | Co-founder of AdVenture Media
4.6/5 Instructor Rating: ★ ★ ★ ★

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling courses in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • Introduction To Google AdWords
    • What Is Google AdWords? - 9:26
    • Creating your first AdWords account - 11:34
    • Learning about navigational structure and campaign structure - 11:11
    • Selecting the right campaign type - 8:19
    • Understanding the Google Search Partner Network - 7:21
    • Understanding Device Targeting - 7:35
    • Diving into Tablet traffic trends - 9:10
    • Understanding Location Targeting part 1 - 11:05
    • Configuring your location targeting and using advanced search - 12:00
    • Understanding advanced targeting settings in location targeting - 17:07
    • Language setting and an introduction into the different bidding strategies - 6:23
    • Diving into Automated Bidding Strategies- Target CPA, Target ROAS and Target Search Page Location - 16:46
    • Target outranking share, maximize clicks, ECPC, - 17:37
    • Manual CPC bidding and configuring your bids inside the AdWords dashboaard - 7:07
    • Understanding accelerated vs advanced delivery methods - 13:25
    • Location, Call, Review, Callout and Structured Snippet ad Extensions - 14:03
    • Understanding Sitelink extensions and location extensions in detail - 14:03
    • Configuring Sitelink Extensions, Call Extensions and Callout Extensions in the AdWords dashboard - 12:24
    • Understanding ad scheduling and configuring soft scheduling - 7:33
    • Understanding ad rotation settings - 8:50
    • Dynamic search ads and tracking templates brief overview - 4:55
  • Writing Killer Ads in AdWords
    • The Anatomy Of Expanded Text Ads - 11:40
    • Final Creating Your Very First Ad - 14:43
  • All About Keywords - The Heartbeat Of Your Account
    • Part 1 - Intro To Keywords - 15:30
    • Part 2 - Intro To Keywords - 15:46
    • Introduction To Match Types - 18:34
    • Understanding Broad Match Modified Keyword Match Type - 13:55
    • Understanding Broad Match Keyword Match Type - 14:57
    • Phrase and Exact Match - 17:06
    • Getting Started With Keyword Research Part 1 - 10:50
    • Getting Started With Keyword Research Part 2 - 9:08
    • Getting Started With Keyword Research Part 3 - 6:54
    • Getting Started With Keyword Research Part 4 - 11:03
    • Getting Started With Keyword Research Part 5 - 13:31
    • Getting Started With Keyword Research Part 6 - 11:43
    • Part 1- Keyword Planning Like A Pro - 22:00
    • Part 2- Keyword Planning Like A Pro - 24:30
    • Advanced Keyword Organization Techniques - 21:33
  • Account Structure - How To Structure Your Ad Groups and Campaigns
    • Structuring Your Ad Groups Part 1 - 7:27
    • Structuring Your Ad Groups Part 2 - 10:48
    • Structuring Your Ad Groups Part 3 - 13:11
    • Structuring Your Ad Groups Part 4 - 8:09
  • Setting Up Your Billing In AdWords
    • How Google AdWords Billing Works - 9:04
  • The Dynamics and Structure of the AdWords Auction
    • Introduction To The AdWords Auction - 20:08
    • Understanding Google AdWords Quality Score - 22:32
    • Calculating Ad Rank and CPC (cost per click) - 21:18
    • Diagnosing Quality Score - 26:36
  • Expanding and Refining Your Campaigns
    • Understanding The AdWords Dashboard - 31:12
    • Creating A New Campaign - 31:07
    • Editing Campaign Settings - 6:18
    • Setting Up Custom Schedules And Bid Adjustments - 24:03
  • Negative Keywords - Your Greatest Ally
    • Understanding Negative Keywords - 21:10
    • Adding and Removing Negative Keywords - 20:25
  • Ad Extensions - How to Improve Your Ads to Increase Click Through Rate
    • Introduction To Ad Extensions - 20:16
    • Adding Valuable Ad Extensions - 27:50
  • Remarketing - Your Secret Weapon For Generating More Conversions
    • Introduction To Remarketing - 28:34
    • Setting Up Your First Remarketing Campaign - 36:40
  • Conversion Tracking - Keep Track Of Your Profit!
    • Introduction To Conversion Tracking - 28:45
    • Setting Up Form Conversion Tracking - 27:01
    • Tracking Phone Call Conversions - 18:32
  • Profitable Bidding Strategies
    • Profitable Bidding Strategies – ROI vs ROAS - 23:58
    • Profitable Max CPC Bid Formulas - 20:58
  • Using AdWords Scripts To Enhance Performance
    • Intro To AdWords Scripts - What Are Scripts - 4:58
    • Bid To Average Position AdWords Script - 11:36
    • Part 2 Bid To Average Position AdWords Script - 13:58
  • Conclusion ... Goodbye For Now!
    • 70. Conclusion - 3:22
  • Bonus Content
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 1 - 18:01
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 2 - 18:18
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 3 - 22:51

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25

Google Chat & Meet

Initiate, Join, & Schedule Meetings Using Chat and Meet

By Intellezy Learning | in Online Courses

This course is designed to teach users about Google Chat and Meet. These two separate applications replace and expand on the functionalities that exist(ed) in Hangouts. Students will be able to use direct and group messaging. They will learn to initiate, join and schedule meetings. Students will also learn how to share their Desktop and applications within a meeting. By the end of the course, you will learn how to navigate Google Chat and Meet.

4.3/5 average rating: ★ ★ ★ ★

  • Access 25 lectures & 1 hour of content 24/7
  • Learn how to use direct & group messaging
  • Know how to share desktop & applications within a meeting
  • Gain basic understanding of how to initiate, join & schedule meetings
Intellezy Trainers | Computer Training Specialists
4.4/5 Instructor Rating: ★ ★ ★ ★

Intellezy collaborates with organizations to help implement and adopt technology to its maximum potential. From their change management consulting to their learning and development services, Intellezy uses both culture and education to drive the ROI of any organization. Their online videos and quick reference guides are designed to educate and empower individuals, right when they need it.

In today’s rapidly evolving workplace, it is imperative to make sure you have the skills and expertise required to succeed. Their library, recognized by top influencers such as eLearning Journal and The Craig Weiss Group, provides dynamic and task-focused videos right at your fingertips, right when you need them.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Google account

Course Outline

  • Introduction
    • Introduction - 3:19
  • Understanding Chat and Meet
    • Overview of Google Chat and Meet - 2:35
    • Accessing Google Chat and Meet - 2:18
  • Working with Google Chat
    • Sending a Message - 4:51
    • Message Options - 6:04
    • Creating a Room - 4:22
    • Managing a Room - 5:17
    • Searching Messages - 4:10
    • Managing Messages - 7:17
    • Understanding Bots - 5:20
    • Working with the Google Drive Bot - 3:22
    • Using Settings - 5:37
  • Working with Google Meet
    • Creating an Meeting on the Spot - 4:22
    • Scheduling a Meeting - 4:57
    • Joining a Meeting - 3:12
    • Editing and Cancelling a Meeting - 4:43
    • Using Meeting Controls - 5:36
    • Presenting in a Meeting - 5:35
    • Changing Default Settings - 3:25
    • Adjusting Settings for a Meeting - 4:30
  • Working with Chat and Meet Mobile
    • Downloading Chat and Meet Mobile - 3:15
    • Working with Google Chat Mobile - 4:09
    • Working with Google Meet Mobile - 4:38
  • Conclusion
    • Course Recap - 1:33
  • Google Chat and Meet - Assessment Quiz
    • Assessment Quiz

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4.0 hours
Lessons
33

Google Analytics

Navigate & Gain Insight from Vast Amount of Data Found in Google Analytics

By Krista Neher | in Online Courses

Google Analytics is a powerful free tool that allows you to measure the effectiveness of your marketing campaigns so you can make smarter decisions for your business. This course will learn how to navigate the vast amount of data found in Google Analytics and focus on gaining insights from that data. Once you’ve taken the Google Analytics training course, you’ll be able to answer the question, “Are my marketing campaigns working?”

4.7/5 average rating: ★ ★ ★ ★

  • Access 33 lectures & 4 hours of content 24/7
  • Understand how to use Google Analytics to make better decisions.
  • Learn how to set up and configure your Google Analytics account.
  • Explore the data available and learn what the numbers mean
  • Set up Google Ads campaigns
  • Use advanced techniques for a deeper understanding of user behavior
Boot Camp Digital | 4.7/5 Rating on Trustpilot ★ ★ ★ ★

Boot Camp Digital specializes in training small to large businesses, marketing, and sales teams, advertising agencies, and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online courses and certifications, and custom training for teams.

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker, and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax, and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine, and more.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Google Analytics 100: Introduction
    • Google Analytics - Why Analytics - 2:07
    • Google Analytics - Analytics Reporting - 2:42
    • Why Google Analytics - 2:14
    • Google Analytics - How to Evaluate Success - 2:20
    • What Can Google Analytics Answer - 1:36
    • Introduction to Google Analytics - 1:45
  • Google Analytics 200: Setup and Configuration
    • Google Analytics Basic Setup - 14:43
    • Google Analytics View Settings - 3:41
    • Google Analytics Basic Setup: Filters - 15:35
    • Google Analytics Basic Setup: Goals - 18:11
    • Google Analytics Basic Setup: Google AdWords - 1:39
    • Google Analytics Dashboard Introduction - 11:17
    • Google Analytics Customization - 7:08
  • Google Analytics 300: Gaining Insights From Data
    • Google Analytics Key Metrics - 7:51
    • Google Analytics Audience reports - 9:24
    • Google Analytics Acquisition - 7:05
    • Google Analytics - Understanding Behavior Metrics - 19:48
    • Google Analytics - Understanding Conversion Metrics - 7:57
    • Google Analytics - Conversion Tracking Implementation - 7:55
    • Google Analytics - Conversion Tracking Power Tip for Large Lists - 4:07
    • Google Analytics - Gaining Insights from Conversion Tracking Data - 4:45
    • Google Analytics - Measuring AdWords Campaigns - 4:58
  • Google Analytics 400: Advanced Google Analytics
    • Site Search Tracking - 13:55
    • Get Rid of Annoying Spam Data With Custom Filters - 2:51
    • Google Analytics: Event Tracking - 7:30
    • Google Analytics: Segmenting Data - 8:09
    • Google Analytics: Using the Channels Report for Analysis - 5:07
    • Google Analytics: Using Report Advanced Filters - 21:03
    • Google Analytics: Using Primary and Secondary Dimensions Within Reports - 18:23
    • Google Analytics: Using Multi-Channel Attribution Data - 16:54
    • Google Analytics: Adding Goals to your AdWords Conversions - 2:28
    • Google Analytics: Using Behavior Flow to Evaluate UX - 5:03
    • Google Analytics: 10 Questions Google Analytics Can Answer - 10:42

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6.0 hours
Lessons
108

Master Reporting Automation with Google Sheets

Build a Completely Automated Reporting Tool & Solve Any Business Modeling Task You Might Ever Experience

By Mariel Aim | in Online Courses

All the work you're doing repetitively in Google Sheets or Excel could be automated. It requires no coding skills, add-ons, or special tools - all you need to know is how to execute advanced formula combinations that will do all the automation for you. This course focuses on teaching you the right skill set, so you can solve any business modeling task you might ever experience. You will learn the key formulas, practice them, build a complex but rewarding project, and then try to solve the challenges independently. The course is designed to give you advanced-level skills that you will feel comfortable executing later in your work.

4.5/5 average rating: ★ ★ ★ ★

  • Access 108 lectures & 6 hours of content 24/7
  • Make your files look professional & easy-to-track
  • Create formula combinations that will save your hours of time
  • Minimize manual reporting & focus on value-creating tasks
  • Learn tips & tricks to effective data visualization
  • Create an automated business forecasting framework that works
"It's a perfect match for those who work with data and have to deal with Excel/Google sheets. Information is very structured." – Lizaveta R.
Mariel Aim | Head of Business Analytics in a High-Growth Technology Firm
4.5/5 Instructor Rating: ★ ★ ★ ★

Mariel Aim works for the European fastest growing technology firm Bolt as the Head of Business Analytics where she's responsible for the whole business analytics and financial planning domain of a business vertical with over €3B valuation. Prior, she has a background in consulting (specifically M&A) and hold an MBA in Economics with sub-focus on data science.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • At least intermediate level Excel/Google Sheets skills
  • Google account to build the reporting solution along with the course

Course Outline

  • Introduction
    • Introduction - 5:01
    • Why Google Sheets, not Excel? - 3:00
    • Quick Example: How to Efficiently Automate Reporting - 1:52
    • Overview of Course Projects - 2:25
  • Learn and Practice the Key Formulas
    • Introduction - 1:10
    • Key Formula Combination - INDEX & MATCH - 7:02
    • Determining Year with TEXT - 2:07
    • Smart use of IF's - Dynamic SUMIF and AVERAGEIF - 7:51
    • Use of COUNTIF(S) - 3:38
    • Identify ROW & COLUMN Numbers - 2:14
    • RANK the Data - 1:52
    • Avoid Errors with IFERROR - 2:40
    • Improve Calculation Accuracy with AVERAGE.WEIGHTED - 2:20
    • Quiz 1: Key Formula Quiz
  • Learn and Practice the Key Formulas: Advanced Section
    • Introduction - 0:39
    • Pulling Data with INDIRECT & ADDRESS - 2:41
    • Use OFFSET for Dynamic Calculations - 4:34
    • IMPORTRANGE with INDEX & MATCH - 5:07
    • Advanced Formula: QUERY - 2:58
    • Advanced Formula: QUERY 2 - 3:44
    • Section Recap - 1:08
    • Quiz 2: Key Formula 2 Quiz
  • Putting Together the Project
    • Introduction - 2:43
    • Mapping Down the Metrics - 11:02
    • Defining the Week Periods and Week References - 3:59
    • Connecting the Formulas with INDEX & MATCH - 3:28
    • Setting Up Budget Connections and Calculations - 8:03
    • Formatting of Week Numbers - 1:53
    • Visual Formatting - 8:48
    • Quiz 3: Project Mapping Quiz
  • Adding the Forecasts
    • Introduction - 0:42
    • Defining Sheet Structure - 5:01
    • Setting Up Forecasting Formulas - 8:57
    • Advanced: Connecting Stable Metrics to Dataset - 11:48
    • Linking Targets with Actuals - 6:51
    • Defining Current Week through TODAY Formula - 3:09
    • Target Conversion from Weekly to Monthly - 5:28
    • Comparison between Targets and Budgets - 6:04
    • Notification for Reconciliation with Budgets - 8:40
    • Sections Recap - 1:19
    • Quiz 4: Forecasting Quiz
  • Building the Comparison Between Actuals and Forecasts
    • Introduction - 0:40
    • Defining Sheet Structure - 4:11
    • Connecting the Formulas - 2:48
    • Not Showing Data for Unpassed Weeks - 2:13
    • Calculating the Variances - 2:19
    • Conditional Formatting for Variances - 3:02
    • Conditional Color Notifications - 7:16
    • Final Touches - 1:25
    • Quiz 5: Comparison Building Quiz
  • Designing the Landing Page
    • Introduction - 0:27
    • What to Include in the Cover tab? - 7:00
    • Table of Contents - 3:05
    • Linking Key Information - 2:48
    • Use Your Brand Colours - 5:15
    • Section Recap - 1:32
    • Quiz 6: Landing Page Quiz
  • Reconciling Weekly Actuals with Monthly Budgets
    • Introduction - 1:03
    • Defining Sheet Structure - 5:57
    • Connecting the Data to the Tab - 5:16
    • Color Coding for Weekly Trends - 2:53
    • Color Coding for Monthly Budgets - 10:00
    • Final Touches - 1:39
    • Quiz 7: Actuals vs Budget Quiz
  • Setting Up Competitor and Market Size Tracking
    • Introduction - 0:56
    • Defining Sheet Structure - 1:39
    • Creating the Framework for Competitor Tracking - 3:08
    • Adding Formulas to Framework - 5:35
    • Estimating Competitor and Market Size - 10:27
    • Summary of Key Metrics - 8:34
    • Final Touches - 7:10
    • Connection with Other Tabs - 8:23
    • Sections Recap - 1:36
    • Quiz 8: Market Sizing Quiz
  • Professional and Effective Data Visualisation
    • Introduction - 1:41
    • Intro to the First Graph - 1:09
    • Data Visualisation Principles - 2:11
    • Graph I: Key Actuals with Targets - 17:55
    • Graph II: Monthly Actuals with Budgeted Forecasts - 12:16
    • Dynamic Table: Data Layout for Competitor Tracking - 10:57
    • Dynamic Table: Ranking for Competitor Tracking - 6:02
    • Graph III: Tracking Weekly Performance over Monthly Budget - 10:31
    • Final Touches - 0:47
    • Section Recap - 1:51
    • Quiz 9: Data Visualisation Quiz
  • Creating Dynamic and Reliable Data Connections
    • Introduction - 0:41
    • Status for Data Dump - 6:08
    • Dynamic Budget Connection with IMPORTRANGE - 4:15
    • Dynamic Budget Connection with QUERY - 4:13
    • Final Touches - 3:45
    • Quiz 10: Data Connections Quiz
  • Wrapping Up the Project
    • Introduction - 0:42
    • Adding Instructions - 1:39
    • Reviewing Links in Cover tab - 1:09
    • Final Touches on Whole File - 3:17
    • Protecting the Sheets - 3:29
    • Recap of Course Project - 1:51
    • Quiz 11: Project Wrap-Up Quiz
  • Further Development Tips and Tricks
    • Introduction - 0:49
    • Automating Data Dump through a Script - 2:37
    • Creating Multi-Level Reporting System - 3:15
    • Optimise Spreadsheet Performance - 1:40
    • Workaround for IMPORTRANGE Internal Error - 2:13
    • Manage Reporting Files through Scripts - 2:07
    • Section Recap - 1:07
    • Quiz 12: Tips and Tricks Quiz
  • Conclusion
    • Conclusion - 2:16
    • Bonus Lecture - 3:15

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34

Powerful Presentations with Google Slides

Learn the Mechanicals of Google Slides & Create Slides with Impact

By Mark Lassoff | in Online Courses

Well-designed slides help you get your point across, make your presentation more engaging and provide a great memory aide when you're on stage (or on Zoom!). Join international speaker and instructor Mark Lassoff for this comprehensive course on Google Slides. The course starts with the basics, showing you around the Google Slides interface. It covers all the topics you will need to use Google Slides successfully. Topics like typography, layout, master slides, and adding media like audio and video are covered. You won't just learn the mechanicals of Google Slides; you'll also learn how to create slides with impact as Mark reviews how to best layout slides and discusses impactful typography and media usage.

4.8/5 average rating: ★ ★ ★ ★

  • Access 34 lectures & 1 hour of content 24/7
  • Navigate the Google Slides interface
  • Add, delete, & hide slides
  • Apply a slide layout
  • Change the order of slides
  • Apply Google Slides themes
  • Alter Google Slides backgrounds
  • Adjust typographical options within Slides
  • Create social media cards
  • Add images, audio, & video to your presentation
"This course was right on the mark! The presentation was delivered with a great pace, progression, and words were enunciated very well where I wasn't trying to figure out what had just been said." – Edward B.
Mark Lassoff | Programming Instructor
4.4/5 Instructor Rating: ★ ★ ★ ★

Five years ago Mark parlayed two decades of software development experience into his latest entrepreneurial venture, LearnToProgram Media.

LearnToProgram Media publishes online courses that teach mobile, web, and game development. Over 500,000 people have learned programming from Mark through online classes he has either authored or published. In addition to publishing popular courses and books, LearnToProgram Media operates an internet video network that produces several programs on software development.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Successful participants in this course are familiar with navigating their computer operating system and web browser.

Course Outline

  • Course Introduction
    • Welcome to the Course - 2:38
    • Starting a New Project - 1:45
    • Navigating the Google Slides Interface - 5:14
    • YouTube Gallery Slide Activity - 5:00
  • Managing Slides in a Presentation
    • Adding, Deleting and Hiding Slides - 4:07
    • Applying a Slide Layout - 3:31
    • Changing the Order of Slides - 2:49
  • Theme and Design for Your Presentations
    • Google Slides Themes - 5:05
    • Slide Backgrounds - 5:36
    • Adding Type - 2:07
    • Adjusting Typography - 4:19
    • Type Format Options - 3:17
    • Creating Social Media Cards with Google Slides - 0:37
  • Images and Media in Your Presentations
    • Adding Images to Your Presentation - 2:48
    • Image Sizing and Options - 4:43
    • Google Slides Tip: Replacing Images - 1:13
    • Adding Video Content to Your Presentation - 3:17
    • Adding Audio Content To Your Presentation - 1:36
    • Creating a Multimedia Presentation - 0:52
  • Additional Presentation Elements
    • Inserting Shapes - 3:52
    • Using Tables - 4:28
    • Using Charts in your Presentations - 5:22
    • Adding Diagrams to your Presentations - 2:24
    • Creating an Infographic with Google Slides - 0:37
  • Building Your Own Themes
    • Editing the Master Slide - 3:49
    • Editing Existing Layouts - 3:37
    • Creating Custom Layouts - 2:44
    • Saving Your Theme As a Template - 1:47
  • Giving Your Presentation
    • Adding Speaker Notes - 2:22
    • Giving and Sharing Your Presentation - 3:58
  • Presentation Design - Looking Like A Pro
    • Pro Slide Layout - 5:32
    • Pro Typography - 4:47
    • Pro Images and Media - 5:04
  • The Conclusion
    • Good bye and good Luck - 0:42

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31

Google Docs Fundamentals

By Mark Lassoff | in Online Courses

Google Docs is one of the most popular word processing programs available-- with all the writing and formatting tools you need and a great set of collaboration options. Google Docs is being adopted by more and more companies and organizations daily and a strong understanding of the tool will be invaluable in your work and career. This course is for someone new to Google Docs. At the end of this course, you'll have a strong understanding of Google Docs and be able to create great-looking, correctly formatted documents, as well as share those documents and collaborate with others.

4.5/5 average rating: ★ ★ ★ ★

  • Access 31 lectures & 1 hour of content 24/7
  • Competently navigate the Google Docs interface
  • Create, edit, & format documents
  • Import & format assets such as: photos, tables, and graphics
  • Convert Microsoft Word Documents to Google Workspace
  • Set viewing permissions & share documents with collaborators
"This short course gave an excellent introduction to anyone getting into Google Docs. Helpful keys to transitioning into Google Docs from Microsoft Word were also given." – Jeff S.
Mark Lassoff | Programming Instructor
4.4/5 Instructor Rating: ★ ★ ★ ★

Five years ago Mark parlayed two decades of software development experience into his latest entrepreneurial venture, LearnToProgram Media.

LearnToProgram Media publishes online courses that teach mobile, web, and game development. Over 500,000 people have learned programming from Mark through online classes he has either authored or published. In addition to publishing popular courses and books, LearnToProgram Media operates an internet video network that produces several programs on software development.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Course Introduction
    • Welcome to the Course - 1:57
  • Let's Get Started!
    • Logging onto Google Docs - 1:35
    • Opening/Saving a New Document - 1:23
    • Using Templates - 1:42
    • Navigating Google Docs - 1:15
    • Converting Microsoft Word Documents to Google Workspace - 1:28
    • Accessing Saved Files - 1:52
  • Formatting Text
    • Formatting Text - 8:07
    • Using Paragraph Styles and Spacing - 3:43
    • Using Tabs - 1:46
    • Creating Columns - 1:03
    • Using Bullets & Numbers - 2:50
    • Adding Additional Fonts - 0:55
    • Paint Format Tool - 1:31
    • How to UNDO? - 1:45
  • Adding Photos, Graphics & More
    • Adding and Formatting Photos - 3:26
    • Inserting Tables - 1:08
    • Using Equations - 1:13
    • Headers, Footers, and Footnotes - 2:07
    • Page Numbers and Breaks - 1:47
  • Proofing Tools
    • Revision History - 2:18
    • Find & Replace - 1:28
    • Translating a Document - 1:07
    • Using Spell Check - 1:57
  • Share & Collaborate
    • Sharing a Document - 2:37
    • Setting Viewing Permissions - 1:52
    • Edit, Suggestion & View Mode - 3:04
  • Finalizing & Printing
    • Printing a Document - 2:14
    • Exporting to PDF or other formats - 1:25
    • Emailing as an attachment - 2:07
  • Conclusion
    • Course Recap/Wrap-up - 0:49

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Access
Lifetime
Content
1.0 hours
Lessons
16

Google Sheets Fundamentals

Master Google's Spreadsheet Program

By Mark Lassoff | in Online Courses

An advanced spreadsheet application, Google Sheets, is used for everything from tracking finances to data management, logging, and tracking. With dozens of features, Google Sheets can be intimidating to first-time users. Luckily you can learn the basics in a short period and immediately be productive with the Google Sheets software. This is a learn-by-doing course in which expert instructor Mark Lassoff will guide you step-by-step through creating your first spreadsheet in the very first sections of the course. You'll even write your first functions just a few minutes into the course!

4.7/5 average rating: ★ ★ ★ ★

  • Access 16 lectures & 1 hour of content 24/7
  • Competently navigate the Google Sheets Interface & successfully enter data
  • Format spreadsheets so that they are both readable & attractive
  • Create formulas & use built-in Spreadsheet functions
  • Manage spreadsheet data & apply filters and sorts
  • Output, Use Collaboration Tools & Export Spreadsheets
"I enjoyed this course. It's very much a beginner's guide to Google sheets covering all of the basics. From building the sheet, adding formulas, reviewing and sharing." – Dave S.
Mark Lassoff | Programming Instructor
4.4/5 Instructor Rating: ★ ★ ★ ★

Five years ago Mark parlayed two decades of software development experience into his latest entrepreneurial venture, LearnToProgram Media.

LearnToProgram Media publishes online courses that teach mobile, web, and game development. Over 500,000 people have learned programming from Mark through online classes he has either authored or published. In addition to publishing popular courses and books, LearnToProgram Media operates an internet video network that produces several programs on software development.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Be able to navigate the internet using a web browser
  • Must have or create a free Google Account to use Google Sheets

Course Outline

  • Introduction
    • Welcome to the Course - 1:06
    • Google Sheets Quickstart #1 - 4:44
    • Google Sheets Quickstart #2 - 5:05
    • Google Sheets Quickstart #3 - 7:17
  • Spreadsheet Formatting
    • Applying Themes - 3:59
    • Formatting Numbers - 5:47
    • Formatting Text - 2:06
    • Text-Wrap and Rotation - 3:37
  • Working with Data
    • Sorting Data - 5:53
    • Filtering Data - 4:25
    • Filter Views - 3:35
    • Data Validation - 7:36
  • Finalizing Your Work
    • Sharing Your Work with Others - 3:58
    • Printing Your Work - 3:38
    • Emailing Your Work - 2:13
    • Exporting Your Work - 2:31

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Access
Lifetime
Content
1.0 hours
Lessons
22

Mobile App Marketing Using Google Ads

Use Google Ads Effectively to Reach More Traffic

By Oak Academy | in Online Courses

Everyone is talking about design and coding, but no one talks about making money with apps. There are tons of tutorials for making games, but everyone is silent about making money with apps, and they are keeping it a secret. This course will cover the apps ecosystem, Google app campaign, app campaign goal, what matters in-app campaigns, and a lot more. By the end of the course, you’ll have a firm understanding of how to make money with apps.

4.0/5 average rating: ★ ★ ★ ★

  • Access 22 lectures & 1 hour of content 24/7
  • Understand the apps ecosystem
  • Explore Google app campaigns
  • Define your app campaign goal
  • Measure what matters in-app campaigns
  • Know the role of the marketer in-app campaigns
  • Guide the machine for a better app campaign
  • Create & refine your app campaign
  • Optimize the app experience
Oak Academy | Long Live Tech Knowledge
4.5/5 Instructor Rating: ★ ★ ★ ★

Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's biggest problem is the "tech skills gap" and their online course is their solution. They specialize in critical areas like cybersecurity, coding, IT, game development, app monetization, and mobile. Thanks to their practical alignment, they are able to constantly translate industry insights into the most in-demand and up-to-date courses.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • 1 - Introduction - 3:09
  • Understand the Apps Ecosystem
    • 2 - Understand the Apps Ecosystem - 5:24
  • Explore Google App Campaigns
    • 3 - Explore Google App Campaigns - 2:32
  • Define Your App Campaign Goal
    • 4 - Define Your App Campaign Goal - 1:57
  • Measure What Matters in App Campaigns
    • 5 - Measure What Matters in App Campaigns - 2:14
    • Quiz - 1
  • Begin with app campaign settings
    • 6 - Begin with App Campaign Settings - 1:07
    • 7 - Opening Google Adwords - 1:03
    • 8 - Creating Universal App Campaign - 5:22
    • 9 - Finding your App on Google Play Store - 0:42
  • Finish with App Campaign ad Groups and Assets
    • 10 - Text Ideas for App Campaign - 1:41
    • 11 - Adding Videos, Images and HTML5 for App Campaign - 2:09
    • 12 - Bid Strategy for App Campaign - 2:20
    • 13 - Targeting and Excluding Locations - 3:24
    • Quiz - 2
  • The Role of the Marketer in App Campaigns
    • 14 - The Role of the Marketer in App Campaigns - 3:06
  • 15 - Create and Refine Your App Campaign
    • 15 - Create and Refine Your App Campaign - 3:25
  • Guide the Machine for a Better App Campaign
    • 16 - Guide the Machine for a Better App Campaign - 3:58
  • Understand Your App Campaign Results
    • 17 - Understand Your App Campaign Results - 3:18
  • Optimize the App Experience
    • 18 - Optimizations of Targeting and Excluding Locations - 2:49
    • 19 - Optimizations of Bidding and Budget - 2:28
    • Quiz - 3

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Access
Lifetime
Content
4.0 hours
Lessons
44

The Most In-Depth Google Tag Manager (GTM) Course for 2022

With 21 Real Examples For eCommerce Including FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions, and Much More

By Ziga Berce | in Online Courses

In this course, you will learn everything from basic Google Tag Manager concepts, tools, and tags to more advanced topics and related tags. You will start with the basic theory and transition to over 21 real-world examples so you can build your tags as we go along. By the end of this course, you will have a deep understanding of Google Tag Manager (GTM), and you’ll be able to come up with your tag ideas and implement them confidently. With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way, you can speed up testing and the deployment of marketing experiments.

4.3/5 average rating: ★ ★ ★ ★

  • Access 44 lectures & 4 hours of content 24/7
  • Install a wide array of marketing tools without the need for a developer
  • Deploy Facebook, Google Ads Remarketing, LinkedIn, & other third-party tracking pixels with Google Tag Manager
  • Simply exclude traffic from analytic reports for specific devices & people
  • Read & write First-party Cookies
  • Troubleshoot the problems that might arise & more
Ziga Berce | Founder of Cofinder, Entrepreneur, & Lecturer
4.4/5 Instructor Rating: ★ ★ ★ ★

Ziga Berce has 7 years of experience in digital marketing. In the past few years, he's raised over $3 Million through Crowdfunding campaigns, lectured at 40+ international & domestic events on growth marketing, crowdfunding & startups, spearheaded 8 successful international B2C marketing campaigns, which increased sales by 8%, mentored over 30 crowdfunding projects, co-founded 3 startups and the two largest communities in the Balkans with 4% MoM growth, and many more! He's a fully committed instructor eager to share his marketing knowledge with his students.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Basic understanding of HTML & Javascript but you'll be able to follow even without it

Course Outline

  • Introduction
    • Introduction to The Course - 1:45
    • What is Google Tag Manager and Why do You Need it - 2:54
    • How to Get The Most Out of This Course - 2:15
  • Initial Google Tag Manager (GTM) Installation and Browser Setup
    • Useful Chrome Plugins For Working With Google Tag Manager - 7:31
    • Create a Google Tag Manager Account - 3:52
    • The Overview of 5 Google Tag Manager Installation Methods - 1:16
    • Manual Installation of Google Tag Manager on Your Website - 4:08
    • Setup Google Tag Manager on Wordpress - 5:14
    • Setup Google Tag Manager on Shopify - 7:12
    • Setup Google Tag Manager on Squarespace - 2:12
    • Inject Google Tag Manager Container to any Website - 2:32
    • Short Recap - 2:27
    • Quiz
  • Overview of Google Tag Manager (GTM) Interface and Best Practices
    • Interface overview - 8:30
    • Best Practices & Considerations - 7:18
    • Naming conventions - 6:54
    • Short Recap - 3:10
    • Quiz
  • Setup Essential Tags and Publish Them
    • Google Analytics Setup & Publishing The First Version - 8:18
    • Google Ads Remarketing Setup - 5:44
    • Testing & Debugging Before Publishing a New Version - 8:51
    • Facebook Pixel Setup - 14:07
    • Copy Tag and Export Container - 4:13
    • Troubleshooting Problems You Might Encounter - 6:51
    • Short Recap - 2:11
    • Quiz
  • Improving & Expanding Your Tracking Data
    • Time Triggered Tags Part 1: Custom Facebook Events For Remarketing - 9:39
    • Time Triggered Tags Part 2: Time on Site With Google Events - 8:22
    • Scroll Distance Tracking Part 1: The Basic - 8:46
    • Scroll Distance Tracking Part 2: Time Triggered - 6:00
    • Click Tracking Part 1: Outbound Links - 12:37
    • Click Tracking Part 2: Buttons and Other Elements - 9:30
    • Reading and Writing First-party Cookies - 13:10
    • Simplifying UTM Links With the Help of Lookup Tables - 13:21
    • Subdomain Tracking - 5:03
    • Short Recap - 2:56
    • Quiz
  • Advanced Tracking Concepts
    • Visibility Trigger - 16:17
    • Exclude Internal Team (Custom Dimensions) - 10:24
    • Conversion Tracking Part 1: Simple Google Ads Conversion Tracking - 9:25
    • Conversion Tracking Part 2: Custom Variables & Data Layer - 13:50
    • Google Analytics 4: Setup & Event Triggering - 11:02
    • Quiz
  • Conclusion
    • The Wrap-up - 1:02

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.